Basics of Science Communication

Alongside professional communicators and journalists, researchers play a central role in public communication about science. They write articles and commentaries for newspapers and magazines, give interviews, appear at public events, are present on social media, and more. If you want to reach the general public, you have to get to the heart of the matter in a targeted and understandable way.

The introductory seminar serves to raise awareness in science communication. Participants learn about the interplay between research and the media. They learn the essential aspects of good communication based on basic concepts and identify reasons why science communication is important.

Thematic focus areas of the seminar are:

• Communicating professionally – Basics of science communication
• Evolution of science communication: Communication change – from sending messages to dialogue
• From target groups and media – Striking the right note
• The core message – Talking about your topic and being understood
• Trust in science – Important factors for more trustworthiness

Organisational information:

The NaWik seminar lasts one day. Generally, the seminar takes place from 9:00 to 17:00 with a lunch break and two coffee breaks. The number of participants is limited to 12. The participants will receive a certificate of attendance for successful participation.

We are happy to travel to your institution and hold our seminar on your premises. Alternatively, our seminar room on the campus of the Karlsruhe Institute of Technology can be booked.

Further informationen:

For institutional clients we will gladly prepare an offer and find suitable dates. For further information please contact: nawik@nawik.de

We also offer seminars online in an interactive, virtual format.